About The Washington DC Auto Show 2025

The Washington, D.C. Auto Show is one of the nation’s top automotive events, hosted at the Walter E. Washington Convention Center. Featuring hundreds of vehicles from leading brands like Toyota, Ford, Volkswagen, and Volvo, the show highlights the latest electric models, luxury exotics, and timeless classics.

Attendees can enjoy interactive experiences such as hybrid and electric vehicle test drives, an indoor e-bike track, and the expanded Kid Zone. The event also supports education and career growth through initiatives like the ADEI program and partnerships with organizations such as the Theresa Sondra Jacobs Foundation.

The challenges

The 2025 Auto Show, one of the largest events hosted at the Walter E. Washington Convention Center, aimed to deliver an exceptional experience for over 100,000 attendees. To achieve this, the event team faced several key challenges:

Real-Time Feedback: Gathering attendee insights during the event to address immediate concerns.
Engagement: Finding a seamless and accessible way to engage a large and diverse audience.
Continuous Improvement: Using actionable data to enhance the event experience and make informed decisions for future shows.

The goal was to create a feedback loop that allowed organizers to be responsive and proactive, ensuring the Auto Show met and exceeded attendee expectations.

Using AskHumans for Feedback

To collect and act on attendee feedback, the Walter E. Washington Convention Center utilized AskHumans by displaying QR codes on video walls throughout the venue. Attendees could scan these codes to share their thoughts quickly and conveniently.
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The feedback collected included praise for the venue’s cleanliness and suggestions for improving signage to locate restrooms. This data allowed the event team to make immediate adjustments during the Auto Show and plan strategically for future improvements.
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By integrating AskHumans, the convention center demonstrated the power of real-time attendee engagement in elevating event experiences.

The Impact

The 2025 Auto Show leveraged AskHumans to transform its feedback collection and event enhancement strategies. With over 100,000 attendees, the event used real-time data to address key areas of improvement.

By deploying AskHumans, the team improved navigation with better restroom signage, maintained a consistently clean and welcoming venue, and ensured attendee satisfaction. These improvements were instrumental in creating a seamless, enjoyable experience and positioning the Auto Show as a benchmark for future conventions.

"We’ve used askhumans as a way to engage our attendees, get real-time data, and use that data to enhance the shows each week. The feedback we’ve gotten has proven to be invaluable."

Lasan Coger, General Manager at the Walter E. Washington Convention Center

The Washington DC Auto Show 2025

About The Washington DC Auto Show 2025

The challenges

Using AskHumans for Feedback

The Impact

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