Our team brings together builders, researchers, operators, and product thinkers who believe organizations make better decisions when they listen more deeply.
AskHumans is a venture-backed company based in Washington, DC, led by founder and CEO Zak Kidd.
We care about the messy, human side of leadership: the ideas employees are hesitant to share, the customer insights hidden in open-ended feedback, and the community perspectives that too often get simplified or overlooked.
Our team combines experience in technology, AI, strategy, design, and organizational development to create tools that help leaders understand people at scale without losing nuance, trust, or context.
Our work is guided by a simple belief: the best insights often come from unexpected voices, and the right platform can help those voices shape better decisions.
The team
Meet the team behind AskHumans
Zak Kidd
CEO & Founder
Zak is a three time founder, having been the technical co-founder of SwingSpace and launching HomeTour and OfficeTour before launching AskHumans. Zak started and ran DupontStudios from 2014–2022, a Ruby on Rails development shop. Prior to DupontStudios, Zak worked in Private Equity and Finance. He holds a BA from Morehouse College and a MPP in Economics & Policy from Harvard University.
Murtaza Khan
CTO
Murtaza oversees engineering for AskHumans. With over 12 years of experience as a software engineer, Murtaza has worked with both startups and large organizations. He has extensive experience in building and managing engineering teams, as well as assisting organizations in developing products that align with their goals and add value.
Sanan Ali
Front End Developer
Sanan is a skilled Front End Developer specializing in JavaScript frameworks. He also worked on HomeTour and OfficeTour, showcasing expertise in dynamic and static website development. Sanan's proficiency extends to both mobile and desktop applications, highlighting a versatile skill set in front-end development. His commitment to staying updated with the latest trends ensures he contributes to AskHumans with cutting-edge and user-friendly interfaces.
Umar Ijaz
Senior Backend Engineer
Umar is a skilled Senior Backend Engineer at AskHumans with over nine years of experience designing and scaling backend systems and cloud infrastructure for AI-driven SaaS platforms. He builds and maintains AskHumans' core backend services on NestJS and TypeScript, alongside the AI processing pipelines running on AWS Lambda and Google Cloud Functions. Umar's proficiency extends to integrating advanced AI tools, real-time streaming, and event-driven serverless architectures across the AskHumans platform. His commitment to clean architecture and reliable engineering ensures he contributes to AskHumans with scalable, secure, and high-performance backend services.
Anastasiia Firsova
Designer
Anastasiia is a UX/UI designer with a robust background in UX research, securing 8+ respondents for in-depth interviews within a week. Her expertise extends to working on complex projects, including Workflow Automation Web Apps, Finance Management Platforms, E-Commerce, and more. She has also overseen the entire design process for a startup. Her approach centers on prioritizing user needs while strategically aligning with business objectives.