For field marketing agencies
Your teams run canvassing routes, focus groups and in-depth interviews. AskHumans captures every conversation and turns thousands of voices into client-ready insight — before you've left the field.
Canvassing · Focus groups · Depth interviews · Intercepts
The challenge
Between recordings, notebooks and survey exports, the richest things people say get lost — and manual coding eats the margin on every engagement.
Voice memos here, handwritten notes there, a survey tool somewhere else. Nothing is searchable and nothing connects.
Coding hundreds of transcripts by hand takes weeks — and the deadline was yesterday. Quality suffers under the clock.
When a client pushes back, can you trace a claim to the exact words a real person said? Usually not.
How AskHumans helps
Canvassers and moderators capture on any device — voice, video or text. AskHumans transcribes automatically and keeps every response tied to route, segment and question.
AskHumans surfaces the themes, sentiment and standout quotes across an entire engagement — so your strategists spend their time interpreting, not transcribing.
Use cases
Capture sentiment block by block and roll it up into a territory-level picture for your client.
Record and transcribe sessions, then pull cross-group themes without re-watching hours of tape.
Run dozens of 1:1s and synthesize them into a single, quote-backed narrative.
Export branded reports and readouts the same week the fieldwork wraps.
“We turned three weeks of interview coding into an afternoon — and the client could click any insight straight through to the person who said it.”
Powered by
Record & transcribe focus groups and interviews.
Field canvassing scripts and intercept surveys.
Client-ready themes, sentiment and quotes.
Query the whole engagement in plain language.
See how agencies use AskHumans to deliver richer findings, faster — on every engagement.