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The toolkit · Studies

Ask 500 people.
Hear every single one.

A study is one link. Behind it: a video of you asking, slides for context, open questions people answer out loud — and an AI that asks the follow-up a good interviewer would.

9:41

3/6 steps

What would make weekend visits easier for you?

00:31

Type your answer instead

What respondents see

Five minutes,
in their own words.

No login, no app. A study runs in the phone browser, in the respondent’s own language. Here’s the whole walk, screen by screen.

9:41
SC

Q2 guest experience

Tell us about your last visit. 4 questions, about 5 minutes — answer by voice or text.

Email (optional)

you@example.com

Select language

English
Continue

Step 1

A human welcome

Your logo, your words, their language. Email is optional — studies can run fully anonymous.

9:41
00:12 / 00:471x

A note from Maria, owner

Get started

Unlocks a few seconds in

Step 2

A video intro from you

Record yourself framing the ask, or upload a clip. People answer more honestly when they can see who's asking.

9:41

2/6 steps

Slide image — the plan, the mock, the numbers

The new weekend layout

Two more registers, pickup shelf by the door. Look this over — the next question is about it.

Continue

Step 3

Slides for context

Show the plan, the mock, the numbers — mid-study, right before the question that needs them.

9:41

3/6 steps

What would make weekend visits easier for you?

00:23

“Honestly? Parking. If I could reserve a pickup spot I’d stop by twice as often…”

Type your answer instead

Step 4

Answer out loud

Voice is the default — people say 4× more than they type. Live transcription, and typing is always one tap away.

AI follow-up
9:41

3/6 steps

Skip question

Follow-up

You mentioned parking twice — what would actually fix it for a Saturday visit?

Hit record

or

Type your answer

Step 5

The AI asks the follow-up

It listens to the answer and probes like a good interviewer — specific, in context, never off a script. You set how many.

9:41

6/6 steps

Thank you.

Maria reads every response. You’ll hear back when the weekend changes land.

Step 6

Close the loop

A thank-you in your voice — and when you act on what you heard, Loops tells them what changed.

What you see

01

Watch it live

Responses land on the overview as they arrive — who answered, in what language, how long they talked. If question two is confusing people, you’ll know by lunch and can fix it mid-study.

app.askhumans.com/studies/q2-guest-experience

Q2 guest experience

Live · closes Fri

Overview

Findings

Responses

Recommendations

Share

214

Responses

87%

Completion

4m 32s

Avg. time

6

Languages

Latest responses

live
JT

Jordan T.

English · 5m 02s · 2 follow-ups

New
AN

Anonymous

Español · 3m 48s · translated

New
MK

Mei K.

中文 · 6m 15s · typed

Read

02

Findings, not word clouds

Answers cluster into claims ranked by how many people said them. Every finding keeps the quotes and audio behind it, so you can check the AI’s work before you trust it.

app.askhumans.com/studies/q2-guest-experience

Q2 guest experience

Live · closes Fri

Overview

Findings

Responses

Recommendations

Share

Top findings

ranked by evidence

Saturday parking is the #1 reason people skip visits

63 mentions

“If I could reserve a pickup spot I'd stop by twice as often.”

Regulars want the old bakery counter hours back

41 mentions

The pickup shelf idea tests well — with one caveat about signage

37 mentions

03

Straight into a Document

Findings become drafted recommendations, each tied to its evidence. One click assembles the study into a decision-ready Document for Navigator and your team.

app.askhumans.com/studies/q2-guest-experience

Q2 guest experience

Live · closes Fri

Overview

Findings

Responses

Recommendations

Share

Recommendations

drafted from findings

Pilot reserved pickup parking on Saturdays

High impact

Backed by finding #1 · 63 mentions · strongest among weekly regulars

Extend bakery counter hours to 2pm on weekends

Medium impact

Backed by finding #2 · 41 mentions · low cost to trial for one month

Add signage for the pickup shelf before launch

Medium impact

Backed by finding #3 · the one caveat respondents raised about the plan

Findings, evidence, and recommendations — assembled for review

Create Document

The details that make people finish.

Voice or text, always

Every question can be spoken or typed. Questions are read aloud too — tap the speaker to hear them again.

Any language, both ways

Respondents pick their language on the first screen. You read every answer in yours.

One link, anywhere

Share by link, QR code on a receipt, or email. No app, no account — it opens in the browser.

Anonymous when it matters

Email optional, per study. For sensitive topics, people say more when they don't sign their name.

Follow-ups you control

Set follow-up depth per question — none for quick pulses, up to two for the questions you really need unpacked.

Skippable by design

Every question can be skipped. A skipped question is signal too — you'll see where people bail.

Run your first study this week.

We’ll help you write the questions, record the intro, and read the first results together.